The Flooring America Team

The Team

Our tightly knit family of members is supported by a group of floorcovering experts who are dedicated to building the most successful cooperative in the flooring industry. Each and every day, they make it their job to think like you, determining how to grow and improve your business and providing you with the tools needed to gain market share and increase profitability.

Keith Spano

After first setting foot in the floorcovering industry — Keith Spano was in it for life. He got his start in his family's flooring business, worked at the mill level for Beaulieu, served as Executive Vice President of Marketing and Merchandising at Abbey Carpet, and worked as the Executive Vice President of Sales & Marketing for the retail behemoth, Avalon Carpet Tile & Flooring. Keith's wealth of knowledge and experience, combined with his valiant, forward-thinking attitude, create success for our members and the co-op.

Frank Chiera
Vice President of Marketing and Advertising

From footwear to floorcovering, Frank Chiera has mastered the art of marketing and brings retail, public relations and social media savvy from companies like Yankee Candle, Carpet One Floor & Home, Ace Hardware, Zappos, and Staples. Ever-focused on the evolution of the flooring consumer and new technologies, Frank leads a team dedicated to helping members reach customers, cultivate relationships and drive sales. And, yes, he's got an app for that.

Brian Dodson
Director, Member Development

With more than 16 years in the floorcovering industry and additional experience in product sales calling on retail flooring owners, Brian Dodson understands the needs of the independent store owner. As Senior Membership Consultant since 2004, he seeks out talented and successful dealers and communicates the many benefits of co-op membership that Flooring America and Flooring Canada provide. Brian also works closely with members to implement promotions, and introduce products and programs offered by the co-op.

Dustin Stewart

Dustin Stewart
Membership Consultant,
Canadian Division

Dustin oversees all new membership in Canada and also calls on the existing membership in his travels. Dustin  comes to us from Quickstyle Industries where he worked as a Territory Sales Representative and  honed such skills as planning, merchandising, pricing and customer service. In his previous role he managed an existing client base as well as identifying potential new clients to generate new business. He also conducted regular site visits and helped to support his clients in their local marketing initiatives. Prior to his position at Mid-Con Industries Dustin worked at Habitat for Humanity as their Director of Retail Operations, giving him a strong background in retail and sales.

Nancy Trafford
Vice President, Member Services

Formerly a Business Consultant for CCA Global Partners' Northeastern Division, Nancy Trafford is now Consultant Supreme, overseeing all the activities of Flooring America and Flooring Canada's Business Consultants. Whether in the office or in the field, Nancy helps members increase their profitability by executing branding strategies and taking advantage of available tools, services and programs.

Andy Valeriani

Andy Valeriani  
Vice President of Digital Marketing

As Vice President of digital marketing, Andy is a results-driven, innovative leader with demonstrated world class interactive retail marketing and social media skills. He possesses extensive hands-on expertise in search engine marketing, customer acquisition, conversion optimization and social media marketing and offers the unique ability to develop visionary interactive solutions that yield a high rate of return and success. Andy’s marketing and advertising experience spans over 17 years, he has been with CCA Global Partners since 2005.

Wanda Tramell
Senior Membership Consultant
Western Division

Wanda began her career in the floor covering industry over 30 years ago in Dalton, GA at the ground level. She held various management positions with a major carpet manufacturer before moving to Texas to fill the position of Territory Manager in the DFW area. After a few years’ hard work and dedication she was promoted to Regional Manager for the Southwest District. This gave her the opportunity to call on numerous flooring dealers with her reps in 5 different states. 15 years ago she relocated to Arizona and joined Flooring America as Senior Membership Consultant. Wanda understands the challenges independent flooring retailers face today. She looks for the best flooring retailers in each market and shares how being an owner/member of our cooperative can save them not only time and money but to also think about where their business will be in the next 5 years. This helps them prepare and be very successful in the ever changing high tech world we are living in today.

Polly Drouin

Polly Drouin
Membership Consultant,
Eastern Division

Polly started her career in the floorcovering industry back in the mid 1980's where she held positions in sales, customer service, and installation management. Over the years she learned the importance of getting the crews out the door first thing in the morning, and what it is like to wear many hats throughout the day. Polly was recruited as a Flooring America business consultant more than 8 years ago and built a lasting relationship with her members on the West Coast.  During that time, she found many ways to make those members even more profitable.  Now, Polly has joined the membership team where she works to find new entrepreneurs to join the Flooring America family throughout the North Eastern United States.  Polly has a wealth of flooring knowledge and firmly believes in the power of the co-op and what it can do for the independent owner.

Come Discuss Your Project With Us Today

Visit your local Flooring America store today